LEE JEANS / BE JEALOUS OF YOURSELF
Showcasing product spec. and deploying an iconic language around empowerment of style and self-confidence, for POS across the whole European Lee Jeans distribution network, and OOH.
Role: Creative, art direction, copywriter, co-photographer
Photographers: NAm Simonis & Jouke Bos
Photographer assistant: Thomas Born
HMU: Yokaw Pat
Producer: Jan Ruinard
Casting & production: Ariane de Siron
Agency: Satisfaction