LEE JEANS / RE-INVENT YOUR MAGIC
Global campaign 2016 for Lee jeans Asia Pacific, featuring the Re/inventor generation, the Re/inventors of the time, the style and the future of now, shot in NY October 2015.
Re/Discover your magic Follow the flow of your magination and glow in the dark!
Re/Plant your streets Sparkle the city with a little bit of green!
Re/Shoot at yourself Enjoy the best moment with your bestie and capture the happiness in 360° angles!
Re/Connect with your friends Experience the unlimited exploration with VR! Let's reconnect with your friends and have fun!
Photographer / art direction: NAm Simonis
Photographer assistant: Robin Emilien
Casting & production: Ariane de Siron
Producer: Stuart Hart
Styling: Risa Knight
Hair & Make-up: Robert Moulton
Editing: Julien Diels
Retouching: Thierry Tonnes
Music: Greg Remy
Agency: Satisfaction