T-MAN / Home sweet home
TV Commercial for Tirlemont Sugar/Tiense Suiker, that became a classic in the Belgian culture. The company received tons of letters and kids started to open all the sugar cubes package in the stores to find T-Man back (true story!).
It's a movie, entirely animated by puppeteers, that tells the story of a little sugar man who just wants to get back home. A way to tell that we are also small sensitive creatures in a big world... A way to tell that the world is huge, tough and beautiful, and that's still sweet to feel the warmth of feeling at home.
Role: Creative / art direction
In collaboration with Peter Bronselaer (copywriter) & Dominique Van Doorrmael (CD)
Director: Joe Van Houtteghem
Dop: Lieven Van Baelen
Puepeteer / animation: Emma de Swaef & Marc James Roels
Production: Czar
Agency: Euro RSCG/HAVAS